Wella Color Charm Permanent Liquid Hair Color

• Choose liquid color for quick, full-head services, easy bottle application and reliable results

• Long-lasting, fade resistant results with LiquifuseTM technology

• Excellent gray coverage covers the most resistant grays

• Economical 1:2 mix ratio

• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades

• Up to 60% more conditioning than the leading competitor

• Up to 43% more shine (vs. untreated hair)